top of page
Writer's pictureBrandon Beal

Betrayed by Lobbying: How American Drone Companies Are Undercutting Their Own Users




In an industry built on innovation, you might expect that the companies driving technological progress would champion their users. But instead, a different story is unfolding. As American drone manufacturers like Skydio and BRINC spend millions on lobbying efforts to block competitors like DJI, Autel, and XAG from the U.S. market, the people who stand to lose the most aren't the corporations—they're the farmers, public safety officials, and small business owners who depend on drones to keep their operations running.


The Battle for Control

American drone companies have turned their focus from innovation to influence, pouring resources into legislative campaigns to eliminate competition rather than enhance their products. By framing their lobbying efforts as national security matters, these companies are pushing for legislation limiting the choices available to end users across industries.


Yet, NASA, DOD, and the Department of the Interior (DOI) reports present a far more nuanced picture. According to the DOI, their version of DJI's GS software does not communicate with servers in China. Compared to commercially available software, it effectively prevents the disclosure of sUAS data to potentially hostile foreign entities. These findings poke holes in the claims being made about foreign-manufactured drones being an inherent security risk.


Corporate Lobbying: A Strategy to Control, Not Innovate

Instead of leading through innovation, companies like Skydio and BRINC use their financial influence to dominate the market by legislative means. In 2023, Skydio spent $560,000 lobbying, while BRINC allocated $240,000. These expenditures have little to do with improving product quality and everything to do with controlling the narrative. The goal is to force trusted brands like DJI and XAG out of the market, leaving users with fewer, less reliable, and more expensive alternatives.


BRINC's business practices offer a glimpse into what this future might look like exclusive service agreements that lock users into restricted options for maintenance and repairs. This kind of market control limits the ability of businesses—particularly small businesses—to access affordable, flexible support. When your livelihood depends on drone uptime, the consequences of these restrictive practices can be severe.


Real Innovation Still Thrives: The Pyka and Rotor Model

While Skydio and BRINC focus on influencing politics, other companies drive the industry forward through innovation. Pyka and Rotor are examples of American companies succeeding by building products that deliver genuine value. Pyka's autonomous electric aircraft and Rotor's advanced drones are winning users not through lobbying, but through reliability and performance. These companies prove that leadership in the market doesn't come from political maneuvering—it comes from solving real problems and delivering what users need.


The True Cost of Corporate Influence

Farmers, public safety workers, and small business owners rely on drones because they save time, reduce costs, and improve outcomes. DJI and XAG dominate the market not because of political favoritism but because their products work. They offer affordable, dependable solutions that businesses need to remain competitive.


If lobbying efforts succeed, users will face a future with fewer choices available, and those choices will come at a higher price and with less reliability. The impact will ripple across industries, from reduced crop yields in agriculture to diminished effectiveness in emergency response.


The Path Forward: Compete, Don't Lobby

American companies like Skydio and BRINC should follow the example set by innovators like Pyka and Rotor. Instead of relying on legislation to stifle competition, they should focus on building drones that customers actually want to use. The best technology should define the market—not by who has the deepest pockets in Washington.


If these companies truly want to lead, they must earn the trust of their users by developing reliable, competitive products, not by eliminating alternatives.


Conclusion: Innovation Over Influence

The drone industry's future should be determined by who builds the best technology, not by who spends the most on lobbying. Companies like Pyka and Rotor are proving that success comes from solving real problems for real users, not from manipulating the marketplace through backroom deals.


If we allow corporate lobbying to dictate the industry's direction, the biggest losers won't be the manufacturers—it will be the everyday users whose livelihoods depend on drones. We must support true innovation and ensure that the best products—not the most politically connected companies—prevail.